Tuesday, September 09, 2008

Election ’08 Ad Watch: THE Green Shift



First Impression: Does anyone else have an uncontrollable urge to go recycle something?

Ad Intent: Sell the Green Shift to Canadians, highlighting the positive aspects of it. Portray the Liberals as having a plan for the environment.

Tagline: "This is just the beginning of what we will do with our great country Canada. "

Things that work: Frames the Green Shift in a way that people should be able to support it – polluters pay, green jobs, clean water, tax cuts, etc. Good visuals used throughout it.

Things that don’t work: Will it really make someone casually paying attention to the TV stand up and want to vote Liberal?

Cliché Score: 1.5 - We’ve set the precedence that a Canadian flag is worth 0.5 points. “our great country Canada” is worth a point.

Grade: B. A good way to introduce the plan (3 months after it was launched) and stake out the environmental turf.

Reader Grade:

How Would You Rate This Ad?
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Previous Ads: See the softer side of Steve, Bad actors love Harper, Jack Attack

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7 Comments:

  • Good on the Liberals. While the Conservatives attack with puffin poo and cheesy attack ads, the Liberals show they stand for something.

    By Anonymous Deb, at 12:14 AM  

  • I'm curious if the people who voted to give this ad a grade of F had any better reason than partisan hackery...

    By Anonymous Anonymous, at 12:48 AM  

  • LOWER INCOME TAXES and CLEAN THE ENVIRONMENT at the same time! LOWER INCOME TAXES ...

    LOWER INCOME TAXES more than the Conservatives...talk about the Liberal surpluses vs. Mulroney and Harper deficits (yes, for a few months). ITS A FACT AND FACE IT: Liberals need to get people who voted for the Conservatives last time to vote for them this time if they are to win a Minority or Majority.

    We also need a TV clip that rebuts the daycare claims that the Conservatives made on Day 1 vs. the real daycare promise that Dion made on Day 1. I do not think the average Canadian heard it.

    The clip is an o.k. start (far better than the tacky Conservative scratch card), and I hope it gets some air time on TV NOW (this is NOT a good clip to run in the last 2 weeks of the campaign).

    By Anonymous MississaugaPeter, at 2:02 AM  

  • I give it a B-

    By OpenID Devin Johnston, at 2:37 AM  

  • I still haven't seen this one on TV at all, and I get Smilling Steve at least 5 times a night.

    Are the Liberals not going to spend on advertising, or are they just targeting different types of shows?

    By Anonymous Sean, at 2:52 AM  

  • This ad was horrible because it never said what the Green shift WAS. That is kind of a problem given how vague the plan already is, and that low info voters (the target of these ads) probably have little idea of the matter.

    Using still pictures in ads struck me as very 1968, and made the ad less genuine. Yes the Conservatives often use crappy actors, but to a casual watcher it still sounds better to hear somebody say something than to see some random picture of a girl drinking water.

    Oh and that part with Dion at the end was horrible. If I was Dion I wouldn't appear in my own ads.

    By Blogger hosertohoosier, at 8:53 AM  

  • It's pretty, but it's not going to change anyone's mind.

    Have not seen it on TV yet.

    By Blogger le politico, at 10:20 AM  

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