Election ’08 Ad Watch: THE Green Shift
First Impression: Does anyone else have an uncontrollable urge to go recycle something?
Ad Intent: Sell the Green Shift to Canadians, highlighting the positive aspects of it. Portray the Liberals as having a plan for the environment.
Tagline: "This is just the beginning of what we will do with our great country Canada. "
Things that work: Frames the Green Shift in a way that people should be able to support it – polluters pay, green jobs, clean water, tax cuts, etc. Good visuals used throughout it.
Things that don’t work: Will it really make someone casually paying attention to the TV stand up and want to vote Liberal?
Cliché Score: 1.5 - We’ve set the precedence that a Canadian flag is worth 0.5 points. “our great country Canada” is worth a point.
Grade: B. A good way to introduce the plan (3 months after it was launched) and stake out the environmental turf.
Previous Ads: See the softer side of Steve, Bad actors love Harper, Jack Attack