Election ’08 Ad Watch: THE Green Shift

First Impression: Does anyone else have an uncontrollable urge to go recycle something?

Ad Intent: Sell the Green Shift to Canadians, highlighting the positive aspects of it. Portray the Liberals as having a plan for the environment.

Tagline: "This is just the beginning of what we will do with our great country Canada. "

Things that work: Frames the Green Shift in a way that people should be able to support it – polluters pay, green jobs, clean water, tax cuts, etc. Good visuals used throughout it.

Things that don’t work: Will it really make someone casually paying attention to the TV stand up and want to vote Liberal?

Cliché Score: 1.5 - We’ve set the precedence that a Canadian flag is worth 0.5 points. “our great country Canada” is worth a point.

Grade: B. A good way to introduce the plan (3 months after it was launched) and stake out the environmental turf.

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Previous Ads: See the softer side of Steve, Bad actors love Harper, Jack Attack

Peace in our Time

For Immediate Release
September 8, 2008

Statement on the resolution of the trademark dispute with Green Shift Inc.

The Liberal Party of Canada and Green Shift Inc. have resolved their dispute over the "Green Shift" trademark. The Liberal Party of Canada will continue to use "Green Shift" under license from Green Shift Inc.

Green Shift Inc. is not affiliated with the Liberal Party of Canada and the grant of the license does not constitute an endorsement by Green Shift Inc. of the Liberal Party of Canada.