Election '08 Ad Watch: Jack Attack
Initial Reaction: The NDP attacking the Tories rather than the Liberals? Nice for a change...
Ad Intent: Attack Harper directly on the "leadership" question. I presume this is part of the NDP strategy of painting themselves as a more effective opposition than the Liberals.
Tag Line: We Need a New Strong
Things That Work: Jack sounds good at the end - this was a rare occasion when I didn't feel like punching him in the face.
Things That Don't: Some of the connections Jack tries to draw are weak: "Destroying the environment while you pay record gas prices"...huh?
Cliche Score: 2 points (1, for the subtle US flag. 1 for using drum music in an attack ad. )
Grade: B It's an enjoyable ad and it's a clever way to attack Harper, but it's debatable what it really tells people about the NDP.
Previous Ads: See the softer side of Steve, Bad actors love Harper