Saturday, April 30, 2011

Ad Watch: Compare and Contrast

The Liberals release their final two ads of the election - one targeting the Tories, one targeting the NDP.



How would you rate this ad?
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You can rate other campaign ads here, here, here, here, here, here, here, here, here, and here.

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posted by calgarygrit at 4:00 p.m.

9 Comments:

  • The first ad's been in the can for a while, I expect, and it's almost completely worthless because it's become an outdated dichotomy. I suspect the Liberal war room knows this, and will be spending a lot more money broadcasting the second one.

    By Blogger Don, at 4:35 p.m.  

  • Don - my guess is the media ad buy will be quite regionalized. It still makes sense to air the CPC ad in the 905. But in BC? They probably will focus on the NDP attack.

    By Blogger calgarygrit, at 4:41 p.m.  

  • If the Libs had run this contrast ad with the Tories starting about, oh, 4-5 weeks ago, they might not have ceded the alternative mantra to the NDP.

    By Blogger nbpolitico, at 5:00 p.m.  

  • There good ads I think, they put in the attack but also have a poitive message at the end.

    By Blogger Jordan, at 5:24 p.m.  

  • The Tory attack ad at least goes a bit into detail about what makes the Grits a better option. The NDP attack ad doesn't really do that; it just cites sources (many of which have endorsed the Tories).

    But it's probably too late for either ad.

    By Blogger Chris, at 5:28 p.m.  

  • I actually think the first is a good ad. I would have liked to have seen this theme drilled everyday of the campaign and more consistently in the debates. Compare / Contrast. Simple. Easy. Popular.

    It was a clear platform, and the Lib numbers climbed through that whole period.

    Every time things went off track is was when sideshows took center stage. Always roping back to this message would have helped.

    However, where I disagree with other comments is that I STILL think it's a good vote to end with. For a person truly undecided in the Toronto area, it's a great, calm, contrasting but positive message. I could see someone undecided (and remember we're talking undecided) seeing this message, walking out the door and voting for their incumbent liberal.

    So if that's what they are going for, and I think it is, it's a good closing ad.

    The second ad is weaker. It's alright, but it's not going to attract attention either.

    However, having said that. I still t

    By Anonymous Anonymous, at 5:54 p.m.  

  • I've already seen the second one here in Vancouver. The first thing that struck me was how it's generic scaremongering, and I initially thought it was a Conservative spot. It was on immediately following a Tory attack on the Liberals.

    The second thing I noticed, though, was that they're copying the NDP formula almost to a T. The negative stuff up front, and then a fluttering Canadian flag with upbeat music. But this only works when you have something upbeat to sell, and the NDP fill this part of the ad with Jack talking about things. The Liberals just have some stills of Iggy with some old people. It's just kind of eh.

    The first ad is pretty good, I think, but as other commenters point out it's out of date. Would have been a great ad to run first or second week though.

    In summary: Too little, too late. Bad decisions. Wastes of money.

    The more meta-analysis-inclined voter might ask themselves: do they really want a government run by a party who can't even run a good campaign?

    There are so many reasons to vote NDP!

    By Anonymous Anonymous, at 3:20 a.m.  

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