Tuesday, March 29, 2011

Ad Watch: Going After the Tim Hortons Crowd

Actually, that should read "Tim Hortons Crowding":



Personally, I don't really like the ad, but it strikes me as one that could work.

The ad is on an issue voters care about. It's got Jack sounding confident in front of a big flag. Plus, attack ads done in a "cartoon style" like this seem less mean than grainy black and white photos - that's why the Dippers used a "chalk attack" in 2008.

It's not fancy. It certainly won't win any awards. But it gets the message across, which is what it's supposed to do.


How would you grade this ad?
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B
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2 Comments:

  • I really liked the commercial until Layton himself appeared.

    Sure, the attack on the ratio of "doctors trained to people who need them" is pretty effective, but how many would the NDP train - 200? (1 doctor for 25,000 doesn't sound much better.) 1,000? 5,000,000?

    I assigned this ad a grade of B.

    By Blogger Daniel, at 9:03 PM  

  • This is what I don't like about Layton.

    He knows darn well that the hospital Tim Horton's was designed to handle overflow.

    And he knows darn well that this was provincial jurisdiction.

    And he also knows that the NDP were in power in BC when these designs were made.

    He knows these things, but he misrepresents it anyway. That's what he does, and nobody calls him on it because he'll never govern.

    -- Furthermore, his little closing statement wouldn't actually address the emergency room overflow problem.

    By Blogger Robert Vollman, at 9:29 PM  

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