Friday, April 22, 2011

Ad Watch: I...Won't...Stop...Until...The...Job...Is...Done

The NDP release the kind of ad you're supposed to release when you're surging. It's all Jack, it's all positive, it plays on that sense of momentum.

How would you rate this ad?
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58 Comments:

  • Why are you even paying attention to this? You're not helping.

    By Anonymous Anonymous, at 8:11 AM  

  • Seriously, why are you even plugging their ads? WTF..........

    By Anonymous Anonymous, at 8:15 AM  

  • Personally I think its way too leader heavy. It even tells the viewer to vote for Jack Layton! It may result in a similar drop off of support at the actual ballot box when voters show up.

    By Blogger Daragh McDowell, at 8:30 AM  

  • I thought the Ad was great! Neither Con nor Lib have one so positive .... great job, NDP War Room. [Lookat the results] It will appeal to the youth to get out and vote. I will not vote for them, yet it is good, has vision - though his policies will send us into a recession as deep as Obama.

    By Anonymous Anonymous, at 8:47 AM  

  • I think this ad is aimed at the NDP core, because as an NDP partisan myself - this ad makes my eyes well with joy, and inspires me to work harder for Jack.

    By Anonymous Art, at 8:58 AM  

  • It's a little overkill, too much 'I' instead of 'we' - although the 'you know what I stand line' was somewhat effective. The music kinda ruins it. Jack seems to hold himself strangely in commercials.

    By Anonymous Marc from soccer, at 9:25 AM  

  • One of the depressing thoughts is that this may be how people derrive their knowledge of the election -- commercials. Who can condense an entire platform in a 30 seconds?

    By Blogger sharonapple88, at 9:43 AM  

  • Calgary GRit becomes the Calgary Drip.

    Why are you promoting the Dippers and Jack Layton???

    You should be pumping the Ignatieff storyline. Its a very Canadian story about a very Canadian man who is both gorgeous to look at and a penatratingly deep intellectual.

    You are betraying all that is good with the world by giving the NDP anything more than scorn and derision.

    You should be kicked out of the Liberal party and then, when we take government (in coalition with the Bloc), we Liberals will kick you OUT of the country.

    By Anonymous Canadians for a Layton-Free Blogosphere, at 9:48 AM  

  • Jack Layton i gaining this traction because ordinary voters have been given no reason to vote Liberal.

    By Anonymous Anonymous, at 9:57 AM  

  • Great ad.

    NDP's primary (only?) appeal is the charisma of Jack Layton, and most voters, especially first-time voters, rely heavily on their intuitive response to the character/personality of the leader.

    He should also back off the negative ads, because their other appeal is that they're (falsely) perceived to be a departure from the dishonest, unethical politics of the big two.

    By Blogger Robert Vollman, at 10:06 AM  

  • One of the depressing thoughts is that this may be how people derrive their knowledge of the election -- commercials. Who can condense an entire platform in a 30 seconds?

    True, but then again it never seems to bother any politicos when they're winning.

    By Anonymous Marc from soccer, at 10:12 AM  

  • Boring election turns cool!!!!


    CalgaryGrit always runs ads from all the parties - he analyzes different messages and techniques.

    By Anonymous Jacques Beau Verte, at 10:23 AM  

  • True, but then again it never seems to bother any politicos when they're winning.

    No, they sell themselves on an image, but it tends to backfire if they can't live up to it. (See to a certain extent Barak Obama, who campaigned on hope and change, when he was truly more pragmatic a politician.... )

    And there's something depressing to consider that in the 19th century, you could have political debates that could last hours -- the Lincoln-Douglas debates lasted three hours and there were seven of them -- this makes for 21 hours of discussion. What do we have now? Sound-bites. Commercials. Does anyone know all the parties' platforms in depth through this?

    By Blogger sharonapple88, at 10:39 AM  

  • I don't know why so many comments are so negative at the Calgary Grit for playing an NDP ad? After all, the Liberals wanted the left wing vote because all their policies are geared towards that vote. Liberals didn't stay true to their own beliefs, now a young upstart has out-boxed them and they find themselves in a corner with no energy left to fight their way out.

    By Anonymous Anonymous, at 10:45 AM  

  • Does anyone know all the parties' platforms in depth through this?

    Nah gave up after the last election

    Don't even TRY anymore

    Besides what platform ever translated to policy anyway...

    I just vote for the most t.v. friendly guy I wanna see on my news - that's why we have campaigns, duh.

    By Anonymous Jacques Beau Verte, at 11:12 AM  

  • Agree Robert, it's about him and not about the NDP

    Agree about positive ads, can the neg ads

    WHat's that thing Paul Wells always says about the candidate in the best mood winning?

    Jack's been in the best mood the whole time.

    By Anonymous jacques Beau Verte, at 11:15 AM  

  • People are attacking Calgary Grit because he's a yellow-orange wolf in red sheep's clothing.

    Obviously, he's a closet Dipper and he wants to hurt Michael Ignatieff's chances of becoming Prime Minister after the Tories lose the confidence vote that will follow the election.

    Calgary Grit doesn't recognize that Canada's only shot at survival is wrangling Michael Ignatieff into power. Michael Ignatieff had a late-night talk show on the BBC. Don't you get it? The BBC!!! The UK would think we matter with Ignatieff in power.

    I know Ignatieff won't win this election. But I know he'll be the Prime Minister unless people like Calgary Grit try to steal that from him and hand it over to Jack Layton.

    By Anonymous Canada's last chance is Ignatieff, at 11:19 AM  

  • I'm voting Conservative, but for a brief moment while this ad was playing I considered voting Jack.

    A really, really good ad.

    In my province, the Liberals and the Reform / Socreds formed a coalition to keep the socialists out.

    Wonder if we're going to have to do that at the Federal level.

    By Anonymous Anonymous, at 11:54 AM  

  • The Lincoln-Douglas debates lasted three hours and there were seven of them -- this makes for 21 hours of discussion. What do we have now? Sound-bites. Commercials.

    And I don't doubt that the students and the administrators and the bourgeoisie found them riveting - but in the end the average settler, worker or farmhand was likely too busy trying to survive and probably based his/her decisions on the bits he/she caught in the paper or on the street, regardless of how we might romanticize the 'good old days'.

    In a strange way, the current situation is a pretty honest reflection of our society both then and now

    By Anonymous Marc from soccer, at 12:10 PM  

  • Nnow a young upstart has out-boxed them and they find themselves in a corner with no energy left to fight their way out.

    Actually, I think this is the setup for a huuuuuuge Liberal thrust during the last week of the election.

    A "Ignatieff gains momentum despite being on the ropes - Layton drops the ball' narrative seems like what is coming next.

    By Anonymous Marc from soccer, at 12:13 PM  

  • I'm a true blue con, and even I thought about voting for Jack after that ad. Okay maybe I'm being a bit facetious, but the point is there. Jack is selling what he needs to sell -- the image that he is the alternative to Steven Harper. If he runs a similar ad in french for Quebec, the Bloc will be scared sh*tless.

    FYI - to those who are upset about Calgary Grit giving a nod where it's due - Calgary Grit is one of the most up front and candid Liberal bloggers in Canada. He's given praise where it is due, regardless of the colour of the banner it represented.

    By Anonymous Roby, at 12:49 PM  

  • 11:19 abd 12:13 comments.

    JASON CHERNIAK IS ALIVE!!! ALIVE I SAY!!!!

    Rise Up Jason . . . Rise Up!

    By Anonymous Anonymous, at 1:00 PM  

  • Jason Cherniak??? That's very funny. I'd bet Calgary Grit, if pushed to guess, knows exactly who I am.

    By Anonymous Concerned Parents for an Ignatieffian Canada, at 1:18 PM  

  • It's a very good ad.

    I see the Liberals are starting to eat their own. Just wait until they start attacking your family, and issuing threats like Warren and the rest of the old boy liberal bloggers.

    Calgary has posted ads for every party and asked people to vote for them as ads. It's very neutral.

    I've never seen such nastiness in my life as Liberals towards other Liberals. It's why I am no longer a member and why I will not vote for them.

    By Anonymous Anonymous, at 1:20 PM  

  • I thought, too, that there was too much emphasis on the 'I', rather then the team.
    However, I'm sure that the target audience wouldn't recognise names like Angus, Mulcair, Stoffer, Duncan or Pat Martin, w/o being a political junkie.

    By Blogger b_nichol, at 1:53 PM  

  • Not bad, but like with all Jack Layton ads, he's over-voice-coached to the point he no longer sounds like natural speech. I find it off-putting. But for that I would have given it an A.

    By Anonymous Anonymous, at 1:58 PM  

  • Jacko may be all smiles but behind the scenes, the NDP are just as dirty and dishonest as the Conservatives. NDP workers in Toronto are telling Liberal supporters over the phone that NOT VOTING is an option for them. There are many more dirty tactics going on. You would never get this unethical campaign behaviour from the Liberal candidates and their supporters. The slimy NDP and Jack Layton- no thank you!

    By Anonymous Anonymous, at 2:21 PM  

  • Jacko may be all smiles but behind the scenes, the NDP are just as dirty and dishonest as the Conservatives.

    Good point... we might as well vote for them instead. Let's give the other thieves and rascals a shot too hee hee hee hee

    By Blogger Joseph Kerr, at 2:36 PM  

  • Anon @ 2:21

    "You would never get this unethical campaign behaviour from the Liberal candidates and their supporters."

    Please, please tell me you're joking. If you are joking, it's funny; if you aren't joking it's hilarious! Thanks for the laugh either way.

    Barb

    By Anonymous Anonymous, at 3:16 PM  

  • CG appreciate your open mindedness always. Jack's ads never convey any indication of how he intends to move Canada forward. We are not familiar enough with any new candidates who might be involved with the issues like health care. It always is more about Jack than Canada.

    By Anonymous Anonymous, at 4:12 PM  

  • I for one can't take it anymore. The NDP are the most double-crossing, unethical people ever born in the history of human civilization. If it were up to them, we'd rename Ottawa "Layton-grad".

    What Canada needs right now is strong, bold vision which is exactly what Michael Ignatieff has on offer. I have never seen leadership on the scale Ignatieff offers - and to think, all that leadership, vision, boldness and compassion fits inside a 28 waistline. Its magnificent. He's magnificent.

    I get weak in the knees just thinking about the Liberal dream team.

    Shame on you, Calgary Grit, for giving that weasle Layton even a glance! How do you sleep at night?

    By Anonymous Rising Up, at 5:04 PM  

  • Mark me down as another Conservative who thinks this is an incredibly well-done ad.

    By Blogger The Invisible Hand, at 5:34 PM  

  • I kinda wished they did something to the voice quality when Layton says "I won't stop until the job is done." Right now, the sound quality is almost uniform throughout all 30 seconds. It kinda sounds like he's overdubbing one of his own speeches!

    Having said that, I agree with what others have said: This is definitely a home run commercial for the NDP.

    By Blogger Daniel, at 6:14 PM  

  • "... The NDP are the most double-crossing, unethical people ever born in the history of human civilization."

    Strange, if you replace thw word Liberal with the NDP, that is exactly how many Canadians see them.

    Lieing before, during and middle of election clearly tells all - before and during debate I truly believed Iggy about no coalition or agreement to overthrow an elected governmend, and now his flip-flopping has almost cost him my vote.

    Are the Liberals capable to telling the truth, or is it just Red Book promises.

    By Anonymous Anonymous, at 8:27 PM  

  • Seriously, why are you even plugging their ads? WTF..........

    Erm...scroll down, like, 5 inches to see asking some very valid questions about Jack's platform.

    As for the ad, I'm just asking people to rate it. I personally think it's a good ad - it emphasizes the NDP's best (only?) asset, which is Jack, and he gets out 2 or 3 policy bullets in it.

    By Blogger calgarygrit, at 8:56 PM  

  • Actually, I think this is the setup for a huuuuuuge Liberal thrust during the last week of the election.

    A "Ignatieff gains momentum despite being on the ropes - Layton drops the ball' narrative seems like what is coming next.


    Good point. There's still a week to go. Jack's momentum could very well carry him forward to a stunning showing, but it also gives people time to think twice, and opens the door for an Ignatieff "comeback" narrative.

    By Blogger calgarygrit, at 8:58 PM  

  • How many Liberals does it take to screw in a lightbulb?

    Two.

    One does the hard work. The other, Calgary Grit, goes around promoting team Layton when he should be helping with the lightbulb!

    Rise up, Bart Ransom, Rise Up!

    By Anonymous A Liberal Changing a Lightbulb, at 10:44 PM  

  • How many Dippers does it take to change a lightbulb?

    Its not so much how many are required but how many the collective agreement stipulates.

    By Anonymous Jimmy Hoffa Jr., at 10:47 PM  

  • I don't see it. Those that think that this can lead to a big Ignatieff come back probably also think that the Vancouver Canucks have the Chicago Blackhawks right where they want them.

    By Anonymous Anonymous, at 10:48 PM  

  • How many Green party people does it take to change a lightbulb?

    Four. One changes the lightbulb while the other three plant a tree to off-set the carbon horrors of the lightbulb.

    By Anonymous Elizabeth May Sequesters Carbon on her hips, at 10:49 PM  

  • Anonymous hides behind anonymity because he's scared to admit he's just like Calgary Grit: anti-Ignatieff.

    Well mark my words, this is the start of the Ignatieff tidal wave. Ignatieff is going to rush across Canada like the Atlantic in the Bay of Fundy.

    By Tuesday, he'll be more popular than Nickleback, a box of timbits and Season 6 of Law and Order all wrapped into one.

    And come May 2, Liberals are going to win 227 seats. You read it here first.

    By Anonymous Lightbulbs for Ignatieff, at 10:52 PM  

  • "And come May 2, Liberals are going to win 227 seats. You read it here first."

    Just like the Liberals said that there would be protests in the streets of Vancouver during the Olympics because Harper porogued parlament, and people would Booo Harper everywhere he went ... the opposite happened. Those Olympic games started parrotic singing of O Canada just like the protesters of the Coalition of Fools in which thousands were against the take-over of an elected government.

    The Liberals may not respect Canada, yet the Cons and NDP are gaining in popularity at he Liberal expense.

    As for Calgaary Grit, all the author wanted was an opinion on what you thought of the Ad - and according to most of the comments here so far - it was a good Ad. Perhaps the Liberals can learn something from the NDP.

    Liberals make bad prophets, just like the Red Books - to bad none of the promises were not kept - particurly the one on GST and now the broken pronise of no coalition - after promising that it was NOT on Liberal policy.

    By Anonymous Anonymous, at 11:09 PM  

  • "The NDP are the most double-crossing, unethical people ever born in the history of human civilization."

    Even if that's true, which I would dispute, They have rarely held power, and even when they did, it wasnt' the end of the world, was it?

    "I have never seen leadership on the scale Ignatieff offers"

    Surely you jest. Iggy's okay, but others have made bigger and more important decisions even in the face of internal party opposition. THAT'S leadership!

    "I get weak in the knees just thinking about the Liberal dream team."

    If that team is so dreamy, why aren't the Liberals promoting it? I agree that they have a better team, but if it comes down to single "leaders", they really don't look as good. Another reason why p.r.(with a list) would be a good idea, parties could promote and protect good competant candidates who may be poor campaigners.

    "Remember, there's a big difference between kneeling down and bending over" - Frank Zappa

    "Anonymous hides behind anonymity because he's scared to admit he's just like Calgary Grit: anti-Ignatieff."

    Yeah, attacking people of the same party affiliation is REALLY productive when it comes to showing party unity. Dissent about policy and leadership is ALSO not "bickering", but politics.

    "he'll be more popular than Nickleback"

    How hard is that, really? In my cohort, Nickleback are viewed as fairly pedestrian.

    So, clearly this is silly season during the election. I'm used to the Cons trolls, but Liberal trolls are just as objectionable in my book. Neither can expect anyone with a brain to take them seriously. Oh, and I would find Green and NDP trolls objectionable as well; it's not the message, it's the delivery.

    By Blogger Party of One, at 12:30 AM  

  • Good point. There's still a week to go. Jack's momentum could very well carry him forward to a stunning showing, but it also gives people time to think twice, and opens the door for an Ignatieff "comeback" narrative.

    Exactly, I think the Liberals need someone to fight against as a raison d'etre for this campaign (because they haven't really given people a compelling reason to vote for them, to be honest.)

    Ignatieff has shown that he's pretty ineffective against Harper so this gives him a prospective punching bag for the next 9 days. We'll see how he uses it.

    By Anonymous Marc from soccer, at 7:16 AM  

  • I mean, all it'll take is a point-or-two increase in one poll in favour of Ignatieff and then the Star can start their headlines ;) ;)

    By Anonymous Marc from soccer, at 8:04 AM  

  • "Liberal trolls" on a Liberal (albeit fair) blog?

    Gosh, that shows where the campaign is at.

    Here's a prediction to cheer some of us (if not me): if Prime Minister Harper gets his majority, Premier McGuinty is going to be re-elected to his third straight majority in Ontario.

    Comfortably, too. (Alas!)

    By Blogger Ben (The Tiger on Politics), at 9:15 AM  

  • Oh, and as for Jack's ad -- it takes me back to my original view of him, before his brave campaign: he'll always be a used car salesman to me.

    By Blogger Ben (The Tiger on Politics), at 9:16 AM  

  • And I don't doubt that the students and the administrators and the bourgeoisie found them riveting - but in the end the average settler, worker or farmhand was likely too busy trying to survive and probably based his/her decisions on the bits he/she caught in the paper or on the street, regardless of how we might romanticize the 'good old days'.

    The Lincoln-Douglas debates were over the issue of slavery, and the audiences were very large for them -- at one stop they drew 10,000-20,000 people, twice the population of some of the towns they visited, one of which was part of the Underground railroad. And funny thing is that there were often parades and marching bands before the debates -- they really seemed to have made an event of it.

    The newspapers reprinted entire transcripts of the debates, so there weren't a lot of bits around.

    Anyway, it's interesting to note that as we go along in time, the grade-level of the State of the Union addresses keeps on going going down. In a few decades, they might literally talk to us like we're children. :P

    By Blogger sharonapple88, at 8:19 PM  

  • I find this infighting absolutely hilarious. Because of the coalition talk.

    Look, I don't particularly care about the coalition in the abstract, but it's always funny to look at comments from people who think the NDP and the Liberals are interchangeable.

    If the parties react like this just for posting an ad from an opposing party (on a blog known for facilitating more discussion than a standard partisan shill-job), imagine how much difficulty there's going to be. Working together. In government.

    Oh, it's going to be grand.

    By Blogger Jarrett, at 9:00 PM  

  • Oh, I'm aware of the scope of the Lincoln-Douglas debates, Sharon, I just don't romanticise them. History has a tendency to do that.

    One of the most interesting things about the Lincoln-Douglas debates was that the spectators felt that each debator engaged in character assassination of the other by making the other seem more extreme than he really was. The same comment people make today.

    And even then, after all that old-time political glory, Lincoln still only emancipated the salves when it was politically expedient.

    So I don't think much has changed.

    By Anonymous Anonymous, at 8:30 AM  

  • Oh, I'm aware of the scope of the Lincoln-Douglas debates, Sharon, I just don't romanticise them. History has a tendency to do that.

    Historical romanticism doesn't change the fact that it appears as though a massive number of people went to see them... or the fact that they were popular enough to propel the former unknown Lincoln to the national stage. All this from a series of three-hour debates.

    As for the character assassinations.... I guess something like this would count as one:

    "Senator Douglas holds, we know, that a man may rightfully be wiser to-day than he was yesterday; that he may rightfully change when he finds himself wrong. But can we, for that reason, run ahead, and infer that he will make any particular change, of which he himself has given no intimation? Can we safely base our action upon any such vague inference? Now, as ever, I wish not to misrepresent Judge Douglas’s position, question his motives, or do aught that can be personally offensive to him. Whenever, if ever, he and we can come together on principle so that our cause may have assistance from his great ability, I hope to have interposed no adventitious obstacle. But clearly, he is not now with us—he does not pretend to be—he does not promise ever to be."

    And even then, after all that old-time political glory, Lincoln still only emancipated the salves when it was politically expedient.

    Yeah, because freeing the slaves first off when you have a country where a number of states' economy depends on slavery would be the smart thing to do. The Southern States left the Union because they were afraid of Lincoln, and at the start of his presidency he was going to approach the problem in steps.

    By Blogger sharonapple88, at 9:34 AM  

  • I came across this page while doing a google search. Thank you for posting the video; it is definitely my favourite ad this election.

    Although I will not be voting for the NDP, I like this ad. It is positive and well-timed. After rolling my eyes whenever I see the majority of Liberal and Conservative attack ads, this one was a breath of fresh air. Sure it is idealist, but in my humble opinion it is one of the more honest ads during this campaign. Love him or hate him, Mr. Layton is indeed a fighter, both personally and professionally.
    I think Layton shone during the debates, has put forth a terrific campaign, has taken the high road more than some others. Although I am not joining the "Orange Crush," I have respect for Jack Layton and hope to see him around Canadian politics for many years to come.

    By Anonymous Anonymous, at 6:45 PM  

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