Election ’08 Ad Watch: Subtle Micro-Targeting
Initial Reaction: So much for "the economy is strong".
Ad Intent: Duh.
Tag Line: Stephane Dion. Not Worth the Risk.
Things that Work: This one gets the message across and plays on what has become the only issue of the campaign - the economy, specifically, economic uncertainty.
Things that Don't: I can't find any glaring problems with it, but that's what the comments section is for. Earlier in the campaign, this one would have been easily spoofable, but I'm not sure there's time left for that now.
Ad Buy: I'm going to go out on a limb and predict that this one gets more air time on soap operas, than on football games.
Cliche Score: A little girl is always worth a point. A little girl drawing has to be worth at least 2.
Who Would Have Thought... that the only ad of the whole campaign to use an actual kitchen table would be a Tory one, rather than an NDP one?
I was expecting a nastier "bomb the bridge" attack from the Tories over the last week, but this should be fairly effective. It gets the Tory message out and plays on the mood of Canadians. It's not flashy and won't grab anyone, but this is a better way to go than cheesy scratch and win ads.