Tuesday, October 07, 2008

Election ’08 Ad Watch: Doodling Dippers




Initial Reaction: That's...different.

Ad Intent: These ads are basically Jack reading off the NDP strategy verbatim (with pictures!) so I don't think it takes a political mastermind to crack the intent behind them.

Tag Line: "For strong leadership on the side of everyday families blah blah blah"

Things That Work: They certainly get the message across, given that they are probably the least subtle ads of the entire campaign.

Things That Don't: Cartoons? I thought the NDP was trying to portray itself as a credible party.

Alanis Moment: "Jack's got one hand in his pocket..."

Memories: NDP to take aim at Harper, shrug off Dion

Cliche Score: 2 - I think we can safely say that by this point in the campaign, any reference to "kitchen table" or "50 billion in corporate tax cuts" deserves a cliche point.

Grade: C
I must say, the original "new strong" NDP ads have grown on me during the campaign - they've got a great beat and they get the message across. But these ones? Yes, they are so incredibly simple they'll get the message across so you can't write them off completely. But they're lame.

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PS - I've seen a few new Tory attack ads on TV but they're still nowhere to be found on conservative.ca, or on youtube.

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18 Comments:

  • I liked the earlier NDP ads better too. Not sure why this is the best the brainiacs at the NDP can come up with. They've got the money to do something a lot more effective.

    By Blogger bekker, at 9:32 AM  

  • These are a little pathetic and I don't think they'll be effective. It doesn't make the NDP or Layton look serious at all.

    They're not even funny, which is the only time I think cartoonish things could work.

    By Anonymous Deb, at 9:48 AM  

  • I have to admit that I kind of like them.

    On the other hand, the use of ComicSans font makes me want to gouge my eyes out. NOT A GOOD CHOICE.

    By Blogger Brainiac9, at 10:12 AM  

  • I concur. ComicSans really is hateful.

    And, hey, Jack? I don't think the Liberals are going to be fighting over their "confused campaign" if Dion becomes PM. That's not how it works. If anything it'll be the Conservatives breaking apart at the seams. That ad doesn't even pass the laugh test.

    (And you probably wanted to avoid making l'il Dion look, well, kind of cute.)

    By Blogger Demosthenes, at 11:09 AM  

  • (On the other hand, it's better than that damnfool new Conservative anti-Dion ad. "Here's a little girl coloring at her table. NOW GO VOTE CONSERVATIVE!")

    By Blogger Demosthenes, at 11:10 AM  

  • Hmm... These are the first NDP ads I've seen that actually appeal to me. I still cringe at the words "kitchen table", but Jack's delivery is a lot better, less sales pitchy.

    By Blogger J. Kelly, at 11:29 AM  

  • The previous NDP ads were good - their French language ones I might even call brilliant. But this schtick felt tired when UPS did it in live action.

    By Blogger Corey Hogan, at 11:36 AM  

  • "I don't think the Liberals are going to be fighting over their "confused campaign" if Dion becomes PM."

    So then it's agreed.

    Jack's right and the Liberals will spend 2009 and probably 2010 fighting over their last few campaigns.

    By OpenID partisan_non_partisan, at 11:39 AM  

  • Yeah, yeah. Jack, ads. Whatever.

    Anyone willing to take bets on which we'll get first: The conservative platform, or Calgary Grit's latest seat projections?

    I'm jonesing here. Seriously.

    By Blogger Gauntlet, at 12:03 PM  

  • Actually, I really like these ads. They're the second set I've seen where any of the politicians actually seem like real people in them. (The first set was May on the Train, and I don't remember whether I saw it on TV or the web)

    These are ads that I definitely think will appeal to those Canadians who are tired of cliche and gotcha based politics.

    By Anonymous Anonymous, at 2:25 PM  

  • At least there are no puppets.

    By Anonymous DR, at 3:15 PM  

  • If we had any curious journalists in Canada, we might know where the billions of dollars are going to come from to pay these thousands of new doctors.

    After all, it's great to have more medical experts available. But they will expect to be paid, and we can't expect the current crop of doctors to be the ones paying.

    These new ads do nothing to establish the NDP as credible economic managers. (And Dion's got Rae advising him! Not exactly comfort for Canadians.)

    By Blogger paul.obeda@, at 4:26 PM  

  • This is not much of a step up from the NDP puppet press conference... and that ain't sayin' much.

    By Blogger hosertohoosier, at 6:55 PM  

  • Some of Harper's new ones are on youtube, and one with a mom and her daughter went up on the conservative website.

    It looks like Harper is wearing a brown sweater in Quebec and a blue one in Ontario. I just realized who he is trying to channel - Mr. Rogers. I would definitely vote for Mr. Rogers.

    By Blogger hosertohoosier, at 6:59 PM  

  • Two ad experts both give it top marks in the Ottawa Citizen:

    "Great ad" - Jeff Musson, Owner of Dynamite Network Solutions

    "Very effective, captures the viewers interest. In short their best campaign ad of the election" - Jonathan Rose, political studies professor of Queens University

    http://www.canada.com/ottawacitizen/news/decisioncanada/story.html?id=9bce65a0-5af1-40ba-bc21-c9a3a638762c

    By Blogger Jaker, at 7:01 PM  

  • Uh, since when is the owner of a small IT company an ad company?

    ""Health care is a topic that ranks near the top in voters' minds, including my own. It's good that the NDP points out weaknesses in health care under the Conservatives," says Jeff Musson, a 35-year-old Windsor, Ont., voter and small business owner of Dynamite Network Solutions, an IT company."

    Also, I am a political science grad student, so does that make me an expert? If so AWESOME - ha, now you have to agree with everything I say!

    (seriously though, the media is pretty bad at picking out which professors to talk to. For instance, international relations professors rarely know anything much about the wisdom of one foreign policy or another, beyond some very abstract lenses they use - which real policymakers ignore).

    By Blogger hosertohoosier, at 7:21 PM  

  • Good God, Jack, enough with the tables. Where does he plan his campaign strategy, Ikea? I think the ad makes the NDP look too much like a tax and spend populist party, especially when the family starts cheering when the money falls on the table. He might as well offer us each 40 bucks if we vote for him. What's his next slogan: "Jack Layton: If you were running for Prime Minister, he'd vote for you".

    By Blogger noamzs, at 7:47 PM  

  • This cannot truly work, I believe so.

    By Anonymous www.las-palmas-3d.com, at 3:27 AM  

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