Tuesday, February 23, 2010

Ad Watch: Olympic Edition

With record ratings for Olympic events, Canadians have become united...in the watching of CTV commercials. Here's a run down of my favourite commercials so far:

1. BC Tourism: Celebrities - who live in LA - stand in front of green screen shots of BC, telling us they call it "home" and that "you've got to visit".

2. Chevy: This isn't an Olympic-themed commercial, but it's been airing during CTV broadcasts. It's an attack-ad, where Chevrolet says four studies have shown they get better gas mileage than Toyota. I'm all for attack ads, but it just seems to me that there might be better things to attack Toyota on than poor gas mileage...

3. Presidents Choice: So I'm watching downhill skiing, and the Canadian team has gone through crash after crash. Then comes up a commercial from Presidents Choice, talking about how Canadian skiers eat their Presidents Choice blue menu. Fail.

4. McDonalds: This one only aired earlier in the Olympics - it features one of our athletes talking about how he always eats McDonald's fries. Me thinks "Own the Podium" should hire a dietitian...

5. Coke, McDonald's, and Visa: Giant US multinationals selling Canadian pride. Tim Hortons can do it, but since when are Morgan Freeman and Visa Canadian?

6. It's Our Game: I love this Coke commercial that tells us to "remind everyone whose game it is". The only problem is that they're going to have to pull it if Team Canada bombs out in the quarters, or else it will be a punch to the gut of hockey fans coast to coast every time it airs. That, or they'll have to remix it to remind Canadians to show the world who owns ice dancing!

7. MacDonald's Eggs Jugglers: No offense, but when I go to MacDonald's, I just want my McMuffin quickly - I don't want the cook staff spending twenty minutes juggling eggs before they cook it.


  • "I don't want the cook staff spending twenty minutes juggling eggs before they cook it."

    I thought the same thing when watching "Cocktail" with Tom Cruise. Hopefully, there was a second bar in that place.

    By Anonymous Anonymous, at 11:56 a.m.  

  • Well done Grit! This post made my day!

    By Anonymous Anonymous, at 12:05 p.m.  

  • I don't watch the CTV coverage - it's as pitiful and amateurish as you can get.

    Commercials? Thank goodness we have "mute" buttons.

    By Anonymous Anonymous, at 12:32 p.m.  

  • Umm, no review of the extraordinarily recurrent "Canada's Action Plan", with its pleasing and prominent use of blue in every shot?

    By Blogger Eugene Forsey Liberal, at 1:49 p.m.  

  • "recurrent "Canada's Action Plan", with its pleasing and prominent use of blue"

    Not to mention the post office in the boxes holding the paper income tax returns.

    By Anonymous Anonymous, at 2:47 p.m.  

  • holy crap, CG:

    i have made the same bloody joke every time the McDonald's jugglers come on. i turn to my wife and say, if I were standing in line watcihng this display, I'd holler:

    "I didn't come in here for the flikkin' Cirque du Soleil. Get me my flikkin' 600 calories of hashbrown and mcmuffin. Pronto".

    By Blogger Tarkwell Robotico, at 3:34 p.m.  

  • The PC commercial is all kinds of fail.

    First of all, that spokesman needs a haircut.

    Second, our alpine ski team has been one gigantic epic disappointment after another. Is PC sure it wants to attach its brand to such abject failure?

    On the other hand, that Tim Hortons commercial with the immigrant family is perfection

    By Anonymous Anonymous, at 3:39 p.m.  

  • Hey we may not be first in medals (though we have a shot at winning the most Golds), but at least we are in a tie for most platinum medals.


    By Blogger french wedding cat, at 3:57 p.m.  

  • They won't need to need to pull the Coke hockey commercials, they'll just need to reword them:

    "Let's make sure
    everyone knows
    whose game
    it used to be"

    Or perhaps

    "Let's make sure
    everyone knows
    that's we really care more about
    the Women's tournament anyway.

    And the curling. He shoots, he draws!"

    By Blogger Don, at 7:19 p.m.  

  • The Tim Horton's immigrant family commercial is disaster capitalism porn, a few steps removed from poverty porn.

    By Anonymous Anonymous, at 1:41 a.m.  

  • I think the Tim Horton's ad "Welcome Home" has to be the best ad this year. And if Canada wins hockey gold, followed by the Coke commercial.

    By Blogger mezba, at 10:26 a.m.  

  • Anonymous 1:41:
    I love you.

    Tim Hortons has the worst commercials going. Hands down.

    By Anonymous Anonymous, at 12:42 p.m.  

  • I grit my teeth everytime I hear Galen Weston say "we'll take some credit, but not too much. After all we are Canadian!"

    Boasting about humility... so very Canadian indeed.

    By Blogger saphorr, at 2:49 p.m.  

  • How long do you think the McJugglers would actually have their McJobs if they McJuggled McEggs on the McJob like that?

    By Anonymous McAllister, at 6:43 p.m.  

  • I'm not sure if this is true but a friend of mine told me the cheering hockey crowd scene in the McDonald's ad is actually from a Carolina Hurricanes game.

    By Anonymous Darren, at 1:52 p.m.  

  • To maintain proper temperature and ensure food safety, a few years ago the standard for McD was the eggs were kept in cooler until they were used.
    Not food throwing, juggling, tossing would be permitted.

    These McD and the A&W commercials with the male staff member who is a goofball (a recent commercials has the young guy going through the drive thru and the manager serves him. he tells the manager to be quick because he is late for work ...) are very bizarre. They do not create any confidence in the abilities of the staff or the management. If that is the standard conduct that is permitted and the management can't hire, train, coach better than these are not places I will ever spend my money.

    The McD commercials with Patrick Chan before the election were overkill. Every commercial break there would be one. aaagggggghhhhh

    I haven't seen the Coke or Tim Horton commercial.
    Always seem to see the boring RBC Bank one with the doughty man and whoever is the doing the talking car commercials

    The "Action Plan" and the line about creating jobs for everyone nauseates me each time I am subjected to it.

    I am so tired of CTV showing people on the street screaming and yelling. Okay, we get it already. People are excited. But I don't care to see drunks or camera moths.

    By Anonymous Anonymous, at 6:01 a.m.  

  • Yeah but did you see how coke remixed it after the women's team won gold? they changed the messaging at the end to "now they know who's game they're playing" and "Congrats canada on winning gold".

    By Anonymous Anonymous, at 7:58 a.m.  

  • In all fairness, Street Smart, which was Morgan Freeman's first Oscar nominated role, was filmed in Montreal. So he spent weeks in Montreal in the 1980s. I say that makes him more Canadian than Harper.

    By Blogger Reality Bites, at 9:10 p.m.  

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