The Man With No Plan
With ominous music, black and white pictures, newspaper headlines, and a repetitive message, these ads are fairly textbook and I suspect they'll be effective. Just as the federal Tory ads (successfully) branded Dion with the "not a leader" tag, these ads will try to paint Stelmach as the man with "no plan". Regardless of whether or not that's true, the message is believable enough that it could stick.
You can watch them online here.