Wednesday, December 14, 2005

Change (of Ads) is Good

Finally, after a series of awful ads most high school drama teachers would fail, the Tories have come out with their first winner: change.

It's got a simple message that appears to be resonating. The music works well. It's a negative ad, yet it feels positive. It shows the Globe & Mail "Martin Liberals Took Illicit Cash" headline, which is smart for several reasons. It's got more Paul than Steve in it, which is very interesting, and likely very wise.

So, after twelve failed ads (you can watch them all on their site if you're a masochist), the Tories finally have a winner. I'm not sure if that's some clever parallel for twelve years of Liberal rule, but the CPC now have something worth spending money on.

13 Comments:

  • It would be a good ad if the Conservatives had done a better job of making themselves appear as a viable alternative choice. But since they haven't, all the ad does is leave voters questioning who should replace the Liberals if they want change.

    By Blogger Robert McClelland, at 7:34 PM  

  • I am so glad the Tories used the Toronto Sun and G&M for their papers.

    I'm willing to bet the jokers who ran the 2004 campaign would have had the Calgary Sun and National Post...

    By Anonymous Anonymous, at 7:38 PM  

  • Robert; that's why Harper's been running a policy campaign for the past three weeks.

    And, as far as Harper is concerned, Liberal voters jumping NDP work for him. He can win the election with 32% of the vote, so long as the Liberals don't get over 33 or 34%. Jack's incompetent campaign so far has hurt Harper as much as it's hurt Layton.

    By Anonymous Anonymous, at 7:40 PM  

  • I'd be wary of relying too heavily on Strategic Counsel polling as the only source of 'resonance".

    For one thing SC's Liberal numbers seem to be consistently flattened by 2-4 points for some reason, in comparison to most other polls nationally.

    The second thing is that we may be seeing a temporary bump up/dpwn resulting for the Scott Reid comments.

    The SC notion of a continual Tory climb and a continual Lb fall seems at odds with most other polling

    By Blogger Ed Hollett, at 8:33 PM  

  • Ed's right. Don't panic. Go back to sleep Grits. You're winning. Wow, you're kicking our ass. You're really teaching us a thing or two.

    In fact, your campaign is the kind they'll be talking about in poli-sci classes for decades.

    Kudos!

    By Blogger Chuckercanuck, at 8:41 PM  

  • Has anyone noticed how stiff and stodgy Martin is appearing lately, and of how smooth, and off-the-cuff Harper is?

    Martin's comments on not being bullied by the US tonight were... uncomfortable to watch.

    By Blogger Teddy, at 8:57 PM  

  • I'm not going to go sob in a corner or jump up for joy on any polls yet. However, I think from as objective a point of view as I can muster that right now the Conservative party is certainly out campaigning the Liberal Party.

    Harper is looking a lot better than he did in the last election, hell our new commercial is actually pretty good. The platform is out there and I think it has a rather broad appeal.

    Martin has been running around doing photo-ops, has said very little of any substance and has been primarily reactionary to whatever Harper is doing.

    Devoid of polls, I think its pretty clear whom is winning the campaign. Now its simply a matter of seeing how those performances continue, and how they resonate with voters.

    By Blogger Chris, at 10:44 PM  

  • The commercial is good, but... I'm kind of insulted by its insinuation that Harper is "one of us". Canadians aren't that bland. Not that Martin isn't bland. But that Harper manages to out-bland Mr. Bland... damn, that's bland.

    By Blogger Jim, at 11:45 PM  

  • The problem is that the Conservatives are too afraid of rocking the boat, somebody having told them that "Liberal Lite" is the key to winning elections, damn any sort of good you expected to do once you were in place. This not only opens them up to the hidden agenda card, but also leaves them with such boring material. Remember that Reagan won big support in the opinion polls when he "accidently" sound-checked a microphone by saying his administration had declared the USSR illegal and would commence air bombardment within the hour. There's no reason some clever advertising can't be used: since Harper has to win the election or be replaced, he has nothing to lose and should go with guns blazing. Come up with ads that are humorous, slam the Liberals on key points, promote your party to key demographics of undecideds, and most importantly DON'T BE AFRAID TO OFFEND THE DEMOGRAPHICS YOU CAN'T GET ANYWAYS.

    By Blogger Feynman and Coulter's Love Child, at 5:00 AM  

  • Greetings to whoom it concern,
    This is an announcement (from the Fem Herbal Home), to you all.
    Am Femi Ojebiyi, am from Yoruba land, i was born in the year 1971 in Oyo state Nigeria. My father died in the yaer 1997, but before he died he taught me the ways of the the herbs and how to conjure spiritual powers to make things possible.
    So therefore i work as a native doctor, i deal with all kinds of spiritual items, such as:

    LOVE PORTION.
    (1) iferan okunrin-: Be attractive to men.
    (2) Iferan obirin-: Be attractive to women.
    (3) Iferan gbogbo araye-:Be attractive to everybody make them likes you.
    (4) Afunje oko abi aya-:Make you husband or wife love you alone.

    DEASES CURE.
    (1) Iju-:vibroad.
    (2) Ropa rose-:Stroke.
    (3) Oju tofo-:Blindnes.
    (4) aROMOLEGUN-:Rheumatism.
    (5) Ito suga-:Diabetise.
    (6) Akija-:Man power, and many more

    SELF PROTECTION.
    (1) Ofe-:Vanish from one place to another.
    (2) Aferi-:Vanish but still in same place.
    (3) Arin-:Enable you walk through the walls and any solid things.
    (4) Ere sisa-:Enable you to run faster than you can before.
    (5) Okigbe-:Steel body, and it protect you against any weappon.
    (6) Oruka agbawo-:Double power ring, it double your power and strenght 10 times as ever before depends on the finger you wore it.

    EXTRACTOR POWER.
    (1) Afose-:Command tone, Enable you to command both human animal and thing.
    (2) Olugbohun-:Wishing horn that you will wish from every morning for good things to come your way.
    (3) Agbawo awo-:Total change to another person, make you looks like anybody you want to look alike.
    (4) Iparada-:Total change from human to animal.

    THE REVELATION POWER.
    (1) Awose olomi-:Search power the one of water.That will enable you to see both the future and past.
    (2) Awose alaso-:Search power the one of cloth. That will enable you to see both the future and past.
    (3) Iriran-:Farcite power that will be in your body to see from long distace.
    (4) Osonyin-:Man engraved that sit on a mortal that will direct/tell/or gives you the answer to your question.

    So many things are still available that we write nithing about on this note, so please tell us whatever you want and it will be done.
    For more information or enquiry, please do contack us back via: femherbal2006@yahoo.com////femherbal@hotmail.com or call us via:2348050722372...2348023397650.
    Thanks.
    Femi.

    By Blogger femherbal, at 12:12 PM  

  • Greetings to whoom it concern,
    This is an announcement (from the Fem Herbal Home), to you all.
    Am Femi Ojebiyi, am from Yoruba land, i was born in the year 1971 in Oyo state Nigeria. My father died in the yaer 1997, but before he died he taught me the ways of the the herbs and how to conjure spiritual powers to make things possible.
    So therefore i work as a native doctor, i deal with all kinds of spiritual items, such as:

    LOVE PORTION.
    (1) iferan okunrin-: Be attractive to men.
    (2) Iferan obirin-: Be attractive to women.
    (3) Iferan gbogbo araye-:Be attractive to everybody make them likes you.
    (4) Afunje oko abi aya-:Make you husband or wife love you alone.

    DEASES CURE.
    (1) Iju-:vibroad.
    (2) Ropa rose-:Stroke.
    (3) Oju tofo-:Blindnes.
    (4) aROMOLEGUN-:Rheumatism.
    (5) Ito suga-:Diabetise.
    (6) Akija-:Man power, and many more

    SELF PROTECTION.
    (1) Ofe-:Vanish from one place to another.
    (2) Aferi-:Vanish but still in same place.
    (3) Arin-:Enable you walk through the walls and any solid things.
    (4) Ere sisa-:Enable you to run faster than you can before.
    (5) Okigbe-:Steel body, and it protect you against any weappon.
    (6) Oruka agbawo-:Double power ring, it double your power and strenght 10 times as ever before depends on the finger you wore it.

    EXTRACTOR POWER.
    (1) Afose-:Command tone, Enable you to command both human animal and thing.
    (2) Olugbohun-:Wishing horn that you will wish from every morning for good things to come your way.
    (3) Agbawo awo-:Total change to another person, make you looks like anybody you want to look alike.
    (4) Iparada-:Total change from human to animal.

    THE REVELATION POWER.
    (1) Awose olomi-:Search power the one of water.That will enable you to see both the future and past.
    (2) Awose alaso-:Search power the one of cloth. That will enable you to see both the future and past.
    (3) Iriran-:Farcite power that will be in your body to see from long distace.
    (4) Osonyin-:Man engraved that sit on a mortal that will direct/tell/or gives you the answer to your question.

    So many things are still available that we write nithing about on this note, so please tell us whatever you want and it will be done.
    For more information or enquiry, please do contack us back via: femherbal2006@yahoo.com////femherbal@hotmail.com or call us via:2348050722372...2348023397650.
    Thanks.
    Femi.

    By Blogger femherbal, at 12:15 PM  

  • Greetings to whoom it concern,
    This is an announcement (from the Fem Herbal Home), to you all.
    Am Femi Ojebiyi, am from Yoruba land, i was born in the year 1971 in Oyo state Nigeria. My father died in the yaer 1997, but before he died he taught me the ways of the the herbs and how to conjure spiritual powers to make things possible.
    So therefore i work as a native doctor, i deal with all kinds of spiritual items, such as:

    LOVE PORTION.
    (1) iferan okunrin-: Be attractive to men.
    (2) Iferan obirin-: Be attractive to women.
    (3) Iferan gbogbo araye-:Be attractive to everybody make them likes you.
    (4) Afunje oko abi aya-:Make you husband or wife love you alone.

    DEASES CURE.
    (1) Iju-:vibroad.
    (2) Ropa rose-:Stroke.
    (3) Oju tofo-:Blindnes.
    (4) aROMOLEGUN-:Rheumatism.
    (5) Ito suga-:Diabetise.
    (6) Akija-:Man power, and many more

    SELF PROTECTION.
    (1) Ofe-:Vanish from one place to another.
    (2) Aferi-:Vanish but still in same place.
    (3) Arin-:Enable you walk through the walls and any solid things.
    (4) Ere sisa-:Enable you to run faster than you can before.
    (5) Okigbe-:Steel body, and it protect you against any weappon.
    (6) Oruka agbawo-:Double power ring, it double your power and strenght 10 times as ever before depends on the finger you wore it.

    EXTRACTOR POWER.
    (1) Afose-:Command tone, Enable you to command both human animal and thing.
    (2) Olugbohun-:Wishing horn that you will wish from every morning for good things to come your way.
    (3) Agbawo awo-:Total change to another person, make you looks like anybody you want to look alike.
    (4) Iparada-:Total change from human to animal.

    THE REVELATION POWER.
    (1) Awose olomi-:Search power the one of water.That will enable you to see both the future and past.
    (2) Awose alaso-:Search power the one of cloth. That will enable you to see both the future and past.
    (3) Iriran-:Farcite power that will be in your body to see from long distace.
    (4) Osonyin-:Man engraved that sit on a mortal that will direct/tell/or gives you the answer to your question.

    So many things are still available that we write nithing about on this note, so please tell us whatever you want and it will be done.
    For more information or enquiry, please do contack us back via: femherbal2006@yahoo.com////femherbal@hotmail.com or call us via:2348050722372...2348023397650.
    Thanks.
    Femi.

    By Blogger femherbal, at 12:17 PM  

  • Greetings to whoom it concern,
    This is an announcement (from the Fem Herbal Home), to you all.
    Am Femi Ojebiyi, am from Yoruba land, i was born in the year 1971 in Oyo state Nigeria. My father died in the yaer 1997, but before he died he taught me the ways of the the herbs and how to conjure spiritual powers to make things possible.
    So therefore i work as a native doctor, i deal with all kinds of spiritual items, such as:

    LOVE PORTION.
    (1) iferan okunrin-: Be attractive to men.
    (2) Iferan obirin-: Be attractive to women.
    (3) Iferan gbogbo araye-:Be attractive to everybody make them likes you.
    (4) Afunje oko abi aya-:Make you husband or wife love you alone.

    DEASES CURE.
    (1) Iju-:vibroad.
    (2) Ropa rose-:Stroke.
    (3) Oju tofo-:Blindnes.
    (4) aROMOLEGUN-:Rheumatism.
    (5) Ito suga-:Diabetise.
    (6) Akija-:Man power, and many more

    SELF PROTECTION.
    (1) Ofe-:Vanish from one place to another.
    (2) Aferi-:Vanish but still in same place.
    (3) Arin-:Enable you walk through the walls and any solid things.
    (4) Ere sisa-:Enable you to run faster than you can before.
    (5) Okigbe-:Steel body, and it protect you against any weappon.
    (6) Oruka agbawo-:Double power ring, it double your power and strenght 10 times as ever before depends on the finger you wore it.

    EXTRACTOR POWER.
    (1) Afose-:Command tone, Enable you to command both human animal and thing.
    (2) Olugbohun-:Wishing horn that you will wish from every morning for good things to come your way.
    (3) Agbawo awo-:Total change to another person, make you looks like anybody you want to look alike.
    (4) Iparada-:Total change from human to animal.

    THE REVELATION POWER.
    (1) Awose olomi-:Search power the one of water.That will enable you to see both the future and past.
    (2) Awose alaso-:Search power the one of cloth. That will enable you to see both the future and past.
    (3) Iriran-:Farcite power that will be in your body to see from long distace.
    (4) Osonyin-:Man engraved that sit on a mortal that will direct/tell/or gives you the answer to your question.

    So many things are still available that we write nithing about on this note, so please tell us whatever you want and it will be done.
    For more information or enquiry, please do contack us back via: femherbal2006@yahoo.com////femherbal@hotmail.com or call us via:2348050722372...2348023397650.
    Thanks.
    Femi.

    By Blogger femherbal, at 12:18 PM  

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