Friday, April 01, 2011

The Liberal Platform...

...will be launched online Sunday morning:
Tune in on Sunday, April 3, at 11:00am EDT, to a special live town hall that will be streamed online at Liberal.ca. During the event, Michael Ignatieff will unveil the Liberal Platform and answer questions from Canadians.

It's a neat way to launch it, but the how doesn't really make much difference to me.

What impresses me is that the Liberals will have their entire platform launched one week into the campaign. Like Harper in 2005/06, Ignatieff has released a major policy plank each day. He's taken control of the agenda. He's shown voters what he stands for early on, to dispel the hidden agenda attack being levied on him by the Prime Minister.

Not everyone will absorb the message right away. Which is why it's important to get it out early and then repeat. And repeat it again.

Remember, Paul Martin was up by 10 points one week into the 2005 campaign. It wasn't until Christmas that Harper got dividends on the campaign he was running.

If Ignatieff can be as strong the rest of the way he's been in week one, it will pay off - even if it's not until Easter.

10 Comments:

  • Anything is possible. I'm the king of insisting it's impossible to call elections, but man, I *knew* that Ignatieff would never be PM. Surreally, it's like he's the Stephen Harper of 5.5 years ago: minority incumbent desperately, cynically fear-mongering against him (even in the aftermath of a major international event (war/recession)). The guy in the better mood wins... I guess I'd better think about getting used to having Mission: Impossible for a PM. He doesn't still carry that stupid "count" title, does he?

    By Blogger Jacques Beau Vert, at 9:57 AM  

  • Nobody's listening right now. I think Harper is biding his time, waiting to release his platform when people are tuned in. No matter what anybody says about Harper, he has proven himself over time, whereas Ignatieff comes off as creepy and too American.

    By Anonymous Anonymous, at 1:20 PM  

  • Ignatieff comes off as creepy and too American.

    Creepy is watching SH hold babies and sit with young boys on his lap watching cricket.

    What could be more American than SH and LH imitating Barack and Michelle Obama everywhere they go.

    By Anonymous Anonymous, at 2:03 PM  

  • Sorry, but I don't think SH looks creepy holding babies. He looks like a dad; as opposed to Ignatieff leaving his kids behind. Most women see Harper holding his kids and probably think he looks like a natural. I don't think anybody's trying to imitate Obama; have you seen how well he's doing?

    By Anonymous Anonymous, at 2:31 PM  

  • Neither of them are creepy. Why even say that - it sounds childish.

    I think there are a lot of reasons to vote against Stephen Harper. Hopefully Ignatieff will provide reasons to vote for Ignatieff.

    By Blogger Gayle, at 2:37 PM  

  • Totally disagree with you Gayle. I have read many Liberals who refer to Stephen Harper and cold, fat, helmet hair, etc. While I wish these things didn't matter, unfortunately they do with many voters. Michael Ignatieff is creepy. He comes across creepy and most of his photos are creepy. That's a fact, childish or not.

    By Anonymous Anonymous, at 3:02 PM  

  • So you wish it does not matter, and yet you promote it anyway.

    Sure....

    By Blogger Gayle, at 3:33 PM  

  • Only partisans think Michael Ignatieff is creepy.

    Only partisans think Stephen Harper is creepy.

    In reality, neither one is.

    By Blogger Jacques Beau Vert, at 5:11 PM  

  • I think there are a lot of reasons to vote against Stephen Harper. Hopefully Ignatieff will provide reasons to vote for Ignatieff.

    Good point.

    It also works if you swap their names.

    By Blogger Robert Vollman, at 5:56 PM  

  • Seems like a good start and certainly could pay dividends. The only danger is it seems a bit too left leaning and while this may help pick up NDP and Green votes thus denying Harper a majority, the Liberals cannot beat the Tories if they remain above 38% thus they need to pick up some soft Tory votes and I don't see much in here that could do this. The one aspect that might work well is the people's question period which could appeal to people on both sides of the spectrum.

    By Blogger Miles Lunn, at 6:55 PM  

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