Wednesday, September 24, 2008

Election ’08 Ad Watch: Pot Pourri

I don't have the time to do a full recap of each of them, so here are a few recent ads for your viewing pleasure. Feel free to snark away in the comments section - the Bloc using a mime in their ad certainly sets up quite a few punch lines, j'imagine.



  • The last one for the NDP in Quebec was really good IMO.

    Much better than the one they did against the CPC.

    By Blogger SouthernOntarioan, at 2:32 AM  

  • Why are the Liberal ads all in black? Both the positive and negative ads have crappy font with black backgrounds. What, are the party colors not red and white anymore?

    Also the leadership one of Stephane Dion is weak. If you didn't know a lot about hte U.N., you wouldn't understand what he was talking about.

    My favorite so far is the Bloc Mime one... I mean seriously who comes up with this stuff?

    I don't like Harper, but at least his ads make sense to me. Why aren't the Liberals coming up with ads like the one of Paul Martin and Chretien walking through the woods together. That was a genius ad that showed unity, positive attitudes and leadership. Find the guys that made that ad, and hire them again.

    By Anonymous Anonymous, at 9:30 AM  

  • I love the Dion one in the UN. It effectively combats the common belief that he is not a leader by showing him in an effective leadership role. That little celebration at the end as he strikes the gavel is a great visual.

    It also plays to our patriotism - many Canadians are more preoccupied with how the world sees us rather than how we really are (and how we see ourselves). That plays perfectly to Liberal strengths: running on perceptions.

    The only problem is this: the Tories are effectively making "leadership" one of the key issues. According to every poll made since Dion was elected leader, that's simply not a winnable issue for the Liberals, so why are they making an ad that promotes leadership as the key issue? Their ads should be about issues that are winnable, like arts/culture or the environment.

    By Blogger Robert Vollman, at 10:09 AM  

  • That Liberal Leadership one is a laugher.

    Even when Dion is telling that other country to shape up, he appears weak, nervous, and ineffectual.

    As for his "celebration" at the end? It's kind of nerdy.

    The NDP's last Quebec ad there is pretty happy ... like the utopia most socialists have in their minds.

    The Bloc ad is pretty good, though.

    By Blogger sir john a., at 12:06 PM  

  • Ha ha - I love that NDP "choclate chip fairly tale" ad at the end. It seems so unrealistic and so different from the 1984 one they ran against Harper.

    The Liberal attack ads are good but the UN one is just lame. No one cares and Dion looks like a dork.

    By Anonymous CW, at 1:01 PM  

  • The Liberal attack ads are working. The Conservatives are only leading 40-25 in today's Nanos poll.

    By Blogger nuna d. above, at 3:33 PM  

  • "And when one country stood in the way..."

    Damn you, Liechtenstein!

    Too bad that that what was "Decided!" at that conference was... absolutely nothing of substance.

    PS- This was, of course, the leadership role which won Dion the prestigious "Fossil of the Day" award.

    By Anonymous The Invisible Hand, at 2:30 AM  

  • 1. I love the mime ad, and the genuinely clever sloganeering "Present pour Quebec" by the Bloc. Now, if people dig they will realize Harper's "Quebec as a nation" resolution was an attempt to preempt a Bloc motion to that effect, but swing voters don't.

    2. The Liberal climate conference ad is not a new ad - it is a reworked version they ran in response to "leaders get things done". It is problematic for a few reasons:
    -When Dion speaks he doesn't exactly come off as strong or anything
    -It ties Dion to his government's horrid record on the environment
    -And, because Dion speaks little in the ad, it suggests to me that the Liberal strategists buy the unfair characterization of Dion by the Tories.

    If Dion wants to turn this around he needs to talk directly to the cameras in his ads - giving voters something other than attack ads to go by. Moreover, the Liberals need a personality in the race for Prime Minister - Jack Layton probably has better name recognition than Dion, which is why he has been able to present himself as an alternative to Harper.

    By Blogger hosertohoosier, at 6:06 PM  

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