Tuesday, February 13, 2007

Le Quebec Prend Des Forces

The new Tory French attack ads have been released and they go the route of props and humour to make their point. At first glance, I think they'll be more effective than the English ones but it's always hard to predict these things. Here's the quick run down:

Domino: Hits Dion on the fiscal imbalance which makes sense with the Harper-Charest gambit being put into place.

Porte: It's kind of cute. Tries to tie Dion to Adscam and features cameos by the Dion convention signs and a Jean Chretien puppet. Given that most Liberals would kill for Chretien's Quebec numbers, I'm not sure who that'll help.

TV Vente: They try to hit Dion on a lot of different issues here, including the environment. I think the gag seems a bit more forced than on the other two.

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27 Comments:

  • My first impressions: "Domino" is a great ad. The other two, eh. But they're all better than the English ones.

    By Blogger Idealistic Pragmatist, at 3:31 PM  

  • I tend to agree. Domino is clearly the best of the bunch...and it's not really an attack ad - it's grounded in policy rather than puppets and goofy pictures.

    By Blogger calgarygrit, at 3:45 PM  

  • The "porte" one strikes me as one that could backfire big.

    You just can't take the head of a former Prime Minister, and one of your Opponents, stick it in a door and then show the door slamming against their face a few times.

    It's messed up, and too violent.

    By Blogger Hammering Jow, at 4:24 PM  

  • The domino ad is the best one yet, as good as the Liberal French ad from 2006.

    Sounds like the same guy too lol.

    Yeah Dan this one will hurt

    By Blogger Antonio, at 4:28 PM  

  • For a party rolling in cash it's nice to see their low budget ads continue.
    That said, I like Domino too. V effective.
    It's time to respond.

    By Blogger WestmountLiberal, at 4:46 PM  

  • Production values have gone up a bit, at least. "Domino" is good on a legitimate policy issue; the others, I'm not sure, although "Porte" is at least clever.

    By Blogger IslandLiberal, at 4:51 PM  

  • You guys have to run some ads to counter this. Oh, I forgot, when you can't get millions from the big companies, and no money from urban fatcats, you guys have no money.
    Now your bank account matches your morals. Not to worry, little Gritty Grits, we've got plenty of cash because tens of thousands of ordinary Canadians give us a hundred or two each. We'll keep ad sales brisk.

    By Blogger Grithater, at 4:52 PM  

  • Grithater - Your party also accepts illegal donations, keeps money in secret accounts, pays news services to run favourable leadlines, campaigns for funding from the anti-environment movement, and aren't afraid to lie regularly.

    By Blogger Hammering Jow, at 5:11 PM  

  • " . . .Your party also accepts illegal donations, keeps money in secret accounts,"

    WHAT!!! The Conservatives were accepting large amounts of cash in brown envelopes? They had secret accounts (probably for the distribution of cash to unnamed candidates in Quebec)? Seriously? They did that, or something that rose to that level of corruption?

    I thought not.

    By Blogger The Rat, at 5:30 PM  

  • I like TV Vente, but my French stinks, and it is the one I understand the best. My favourite part is the sound effect that comes when you see Dion towards the end.

    By Blogger hosertohoosier, at 6:10 PM  

  • They did that, or something that rose to that level of corruption?

    I don't believe the post spoke to levels, simply to the existence of it.

    Anyway, I disagree that we should be running ads. We get enough of that during election time, and I'd rather let the Tories continue down the lonely road of desperate televised mudslinging.

    By Blogger IslandLiberal, at 6:11 PM  

  • islandliberal: "Anyway, I disagree that we should be running ads".

    Islandliberal, the point is moot, since your party is broke.

    By Blogger Grithater, at 6:31 PM  

  • Just out of morbid curiosity, does anyone know what AD FIRMS were hired to do these Conservative Ads?

    TWDIKG

    By Blogger James Curran, at 7:05 PM  

  • Islandliberal, the point is moot, since your party is broke.

    Hardly. Certainly not doing as well as the Tories, but them's the breaks.

    By Blogger IslandLiberal, at 7:20 PM  

  • Alright, even I who prefer policy discussion to cheap theatrics have to agree that the domino ad is pretty damned good - very dramatic and effective, and a LOT more bang for their bucks.

    The Porte one is good, and I agree that the TV one doesn't convey very much clearly. Still, these are indeed leagues better than the English ads, no doubt.

    By Blogger Jason Bo Green, at 7:43 PM  

  • I agree that the Liberals ought counter these ads with their own, it seems the smartest course.

    By Blogger Jason Bo Green, at 7:44 PM  

  • This is comparable to the election campaign, when the French ads were great commercials and the English were amateurish. Ultimately, both sets were well received then.

    What strikes me about the French ones is that they come across as coming from a party that sees itself as a bona fide player in the province. Which is a sea change and may be self-reinforcing.

    By Blogger matt, at 7:55 PM  

  • To the surprise of some, Yes Virginia the Conservatives did take money in brown envelopes.

    For starters, Google Brian Mulroney Karl Heinz Schreiber.

    Four envelopes, each with $100,000 in them and that is just the tip of the iceberg . . . .

    There is a lot more of that

    By Blogger Down & Out in L A, at 7:55 PM  

  • Having thought a moment - these ads are obviously far better produced, but I actually think the English ads were more effective than Porte or TV.

    Nothing can touch the Domino ad, though - that one is pretty slick.

    By Blogger Jason Bo Green, at 8:15 PM  

  • erThe Conservatives have consistently run folksy no-budget English ads (remember the lame interview ads, or the ones showcasing the Tory frontbench from summer '05, where they referred to each other by first name).

    This may be because the swing voters in the respective provinces are different. Perhaps they have bet that folks in Quebec are more visual, and have a better sense of humor than Ontario soccer moms.

    My favorite ad nonetheless remains the Jack-attack one where they showed people with a moustache saying they supported NDP-ish things like legalization of drugs.

    By Blogger hosertohoosier, at 8:54 PM  

  • Je ne vois pas beaucoup de discussion on français ici pour un site "libéraux". Peut-être tous les jeune politiciens intelligent dans Alberta son conservateur?
    ;)

    Very effective ads, I am much happier with them than the English ones primarily because Canadians have no idea who Michael Ignatieff is.

    By Blogger PCmarkg, at 10:25 PM  

  • These ads are a lot better... and, at this point, the Liberals don't have much choice but to respond in kind, in which case, I don't see how we're going to avoid an extra-early election.

    By Blogger Josh Gould, at 10:56 PM  

  • Here's the Cyberpresse article on the ads.

    By Blogger Josh Gould, at 11:18 PM  

  • Enjoyed all the ads to be honest. I don't know a lot about Dion but then I'm probably in the majority there - in which case the ads will probably be effective. I just heard him speaking english and for my money if the Conservatives want to damage him in english Canada they should just let him speak.

    By Blogger fair sailing, at 9:31 AM  

  • Kaalisss. Or, pcmarkg, it's because we don't want to run the risk of making grammar/spelling mistakes.

    By Blogger matt, at 10:22 AM  

  • It's interesting that the Ontario Conservatives ads are focused on John Tory (their leader) while everyone knows their actual campaign will be focused on McGuinty and what he promised in the last election.

    On the otherhand, the Federal Conservatives ads are focused on Dion. I would not be surprised that the Conservatives are getting the negatives out now (when there is limited rebuttal) and will focus on issues during the campaign (Blue Book ?).

    In one year, the Conservatives have changed the perception most Canadians have of them. That is the reason for Harper's strong leadership numbers in recent polls. Harper has taken a right wing, neocon party and made people feel that it is a just right of centre party. Harper has cleverly reversed his party's negatives and taken care of first, SSM, and now working on, the environment.

    On the otherhand, in one year, it almost seems the only thing the Liberals have done is replace their leader. The federal Liberals are not advertising their new leader like the Ontario Conservatives.

    Two recent emails, one from Dion and another from Iggy, reveal that Liberals are not ready for an election. Both were to request attendance at fundraisers to pay off leadership debt (not for the upcoming campaign).

    Liberals better be careful that they do not force an election they are not ready for.

    I prefer a Conservative minority this summer far more than a Conservative majority this summer!

    MississaugaPeter

    By Blogger Peter, at 11:49 AM  

  • Is there an English translation of these ads somewhere?

    By Blogger The Invisible Hand, at 10:33 AM  

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