Tuesday, January 18, 2011

Soyons Clair - Nous n'aimons pas Michael Ignatieff

Yesterday, I looked at the new round of Conservative attack ads en anglais. Today, a look at the four new French ads - a rare glimpse of Harper's Quebec strategy which, let's be honest, never really lived up to expectations.

Since everyone has gone all nostalgic for 2006, let's remember that Harper picked up 10 seats and 25% of the vote in Quebec that campaign. Since then? He usually polls in the teens and one of the few safe seats in the province is held by an MP who goes rogue more often than Sarah Palin.

So what's the plan to turn it around?

Faire face au défi: Like the English version, this ad emphasizes Harper's steady hand in turbulent times - clearly, this will be the Tory pitch in both official languages.

Sadly, it's a frame for frame replica of the Enligh one - I was really hoping the Beatles mug would be replaced with a Roch Voisine one or something. The only distinctiveness going to the Quebec nation is a slightly different job figure:

On the same vein, "fardeau fiscal" is really just a french version of the tax attack.

There are, however, two distinct ads:

This one features Liberals Justin Trudeau, Nancy Charest, and (surprise!) Denis Coderre bad mouthing Ignatieff. The Trudeau clip is from the '06 leadership - I pointed out how ridiculous it was to use that clip when the Tories ran version 1.0 of this ad in 2009. This time around, all I'll say is that telling Quebecers someone named Trudeau and someone named Charest don't like Ignatieff might actually do wonders to help Iggy in La Belle Province.

The final ad is the most interesting of the four:

In it, Duceppe is attacked as being "too Montreal" - I'm sure Larry Smith can't wait for this one to air. The tag line of "notre region au pouvoir" is more proof the Tories will be running a very regional campaign in Quebec...and that region won't be Montreal.



  • I'm going rogue right now.

    (Missed laundry day)

    In any event, going rural in Quebec makes perfect sense. They can't secure the votes in the big cities anywhere else in Canada*, so why should Quebec be different?

    (*No, I didn't forget Alberta because, like Paul Martin said, Alberta is not part of Canada).

    By Blogger Robert Vollman, at 10:26 a.m.  

  • The real story isn't what is in the Conservative ads, but whether the Liberals can afford to run any ads.

    By Blogger nuna d. above, at 1:04 p.m.  

  • The real story isn't what is in the Conservative ads, but whether the Liberals can afford to run any ads.

    And you know that how nun d? Just because your adored leader and his trolls say it, it doesn't mean that's it true but you would not recognize truth if it slapped you smack in your face. I am quite sure they will wait patiently, let Harpers attack ads appear and then simply just reach in their bags of Harper lies and play Harpers dirty game and blatent lies over & over againwhen the time is right.

    Why spend money right now for an election that Harper keeps saying he doesn't want, now thats a laught with the dirty ads he has already circulating on-line and on natioanl Media and his canvessors clling potential doners if he hasn't an election planned himself and mot likely gathering his NDP supporters in a coalition.He hasn't been using the coalition word for nothing.

    Man he's a nasty species of a man and he does come across as a dictator, a compulsive liar and one that Canadians will never trust. Hes played th game to many times to change the minds of the majority of Canadians and no matter what he says and does. he will still never have a majority and quite possibly even another minority.

    By Blogger marie, at 11:22 p.m.  

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