Lest we forget about the official opposition
It's interesting to see Smith in the ad since a strong Wildrose Party is the best thing to happen to the ALP in a long time. But just by mentioning her it guarantees that the media, starved for all things Danielle, will report on the ad (which is the main point of an Internet-only ad). And, even though she's the "target" of the ad, it's clearly an attack on Stelmach.
Or, at least it should be. My only concern with this is that it comes across as an attack on conservatives in general, rather than on Stelmach and the PCs. I know I've been out of Alberta for a while, but last time I checked, Conservatives were fairly popular there. As is that Harper chap who gets lumped in with Stelmach, Reagan et al.
Regardless, Stelmach's weak on financial management, and the ALP took a shot at him. Good on them for that.