Friday, July 25, 2008

The Big Mo

The ALP leadership race has it's second candidate, former Edmonton McClung MLA Mo Elsalhy. From Mo's facebook page:


Hi all. Join me as I make it official. On Friday, July 25th, at 12:30 at the front steps of the Legislature, I will confirm my intention to challenge for the leadership of the Alberta Liberal Party.

Media will be there but we are planning the whole event to take no longer than 30-45 minutes at most. If you can come and would like to show your support, it would be great.

Thanks.

Mo

The 37 year old Elsalhy, while certainly a long-shot candidate, should bring a lot of energy to the campaign, and will hopefully be able to draw young people into the party.

Being the first Edmonton candidate to declare, I can understand why he's chosen the legislature for his launch but if I were running his campaign, I'd be playing up the youth angle and would paint him as a candidate who breaks the conventional political mould. With that in mind, I'm thinking something like a YouTube campaign launch would have worked better than the traditional one he'll deliver later today.

Mo's leadership webpage, abbreviated as M.E.L.L. for reasons I cannot begin to comprehend, can be found here.

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