I Feel Pretty! Oh so Pretty!
The 25-year-old self-professed "hard-core heterosexual" says wearing foundation "seems to go a long way. You get a lot of compliments."
Then there's Roz Weston, a 31-year-old reporter with Global Television.
"I find it relaxing. I sit on the deck with a cocktail listening to AC/DC and paint my toes bright red. Celebrity Bash is my favourite," he says.
Maybe it's just a Toronto thing, because I'm fairly sure that a "male makeup store" in Calgary would be one of the worst business ideas ever.